When Are Interstitial Ads OK?
Saturday, June 7th, 2008When are interstitial ads OK? Never…?
In general I concur. Interstitials are considered a form of disruptive advertising and have proven a mainstay due to their relatively good performance. Since the concept was ported from television, the interstitial ad has annoyed hundreds of millions of people. If you have ever seen a full page ad displayed between the time you clicked a link and when the intended website was displayed—that’s an interstitial ad.
A few days ago I was on DownloadSquad’s website looking for a browser plug-in. When I clicked over to the del.icio.us blog I was presented with an interstitial advertisement. Most sites such as c|net display these ads upon arrival. DownloadSquad displayed the ad only after they provided value. They found the information I needed and were then awarded with a set of eyeballs as I went out the door. In my mind this difference makes the interstitial ad OK.
