Catalano on Digital

Last week Google made a subtle change that may signal a big shift in their branding. The change was to a simple 16 pixel-wide icon that appears in the address bar.

Can Google Own the Letter “g”? Are they trying to? According to Search Engine Land, the change is meant to represent a “simple, playful and unique brand.” Google wouldn’t admit they are set on owning a single letter, even if that is exactly what they are attempting to do. So let’s look into what it would take for them to do so. Read more…